Megan enabled target cost-per-acquisition (CPA) bidding in all 6 of her campaigns. How can she tell if it’s improving her campaign performance?

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✅  The correct answer is:

Compare average CPA and conversion rate before and after using target CPA bidding

Question:

Megan enabled target cost-per-acquisition (CPA) bidding in all 6 of her campaigns. How can she tell if it’s improving her campaign performance?

Solution:

  • Enable and disable target CPA bidding every other day to observe differences
  • Install a new conversion tracking code
  • Monitor overall changes in clicks received
  • Compare average CPA and conversion rate before and after using target CPA bidding