To create a customer experience that’s relevant and useful at every touchpoint, a search advertiser should focus on:

✅  The correct answer is:

addressing consumers’ needs

Question:

To create a customer experience that’s relevant and useful at every touchpoint, a search advertiser should focus on:

Solution:

  • carrying over the theme of her traditional ad campaign to her online campaign
  • launching a cross-device campaign
  • running ads only on mobile devices
  • addressing consumers’ needs