What does layering an Affinity audience with a broad keyword targeting campaign help you do?

✅  The correct answer is:

Ensure your ads are only seen by people who have demonstrated a qualified interest in your service and/or product(s)

Question:

What does layering an Affinity audience with a broad keyword targeting campaign help you do?

Solution:

  • Reach people based on specific demographics such as marital and education status
  • Reach people who have been identified as being in the mindset to buy
  • Ensure your ads are only seen by people who have demonstrated a qualified interest in your service and/or product(s)
  • Find new customers that share the behaviors and characteristics of your marketing audience segments