When should you use Remarketing Lists for Search Ads?

✅  The correct answer is:

To reach people who have already engaged with your website in the past

Question:

When should you use Remarketing Lists for Search Ads?

Solution:

  • To identify loyal customers and expand the reach to those that resemble your customers
  • To reach out to new customers that share the behaviors and characteristics of your remarketing audience segments
  • To reach people, based on advanced demographic criteria
  • To reach people who have already engaged with your website in the past