Which is required for an ad to be served to a user?

✅  The correct answer is:

The keywords must be relevant to the search term.

Question:

Which is required for an ad to be served to a user?

Solution:

  • The keywords must be relevant to the search term.
  • The search terms must be unique to a company.
  • The keywords must be unique to only one campaign.
  • The keywords must be listed in all ad groups for a company.