You can add a “+” modifier in front of the words in a broad match keyword to:

✅  The correct answer is:

specify that someone’s search must include certain words or their close variations

Question:

You can add a “+” modifier in front of the words in a broad match keyword to:

Solution:

  • override a negative keyword with a positive one
  • specify that certain words and their close variants be prioritized
  • specify that someone’s search must include certain words or their close variations
  • indicate that this keyword should be dynamically inserted in your ad text