You have a friend starting her first Google Ads campaign. What would you suggest about how to choose keywords?

✅  The correct answer is:

Set a theme for each ad group and choose related keywords

Question:

You have a friend starting her first Google Ads campaign. What would you suggest about how to choose keywords?

Solution:

  • Set a theme for each ad group and choose related keywords
  • Keep each keyword to a single word, rather than a phrase
  • Include more than 50 keywords in 1 ad group
  • Set a theme for each campaign and choose related keywords