You manage the campaigns for a client that runs a wine tour business in Florence. The ads have stopped showing on Google. If the budget is limited, what might help make sure the ads show?

✅  The correct answer is:

Improve the quality of the campaigns’ keywords by making sure they’re relevant to the ads’ text and landing pages

Question:

You manage the campaigns for a client that runs a wine tour business in Florence. The ads have stopped showing on Google. If the budget is limited, what might help make sure the ads show?

Solution:

  • Raise the target cost-per-acquisition (CPA) bid
  • Use accelerated delivery to show the ads throughout the day to make sure that the entire budget isn’t spent in the morning
  • Improve the quality of the campaigns’ keywords by making sure they’re relevant to the ads’ text and landing pages
  • Use target outranking share bidding