You’d like to improve an ad’s perceived quality during an ad auction. What aspect of the ad will be most beneficial for you to work on?

✅  The correct answer is:

Improving the navigability of the landing page.

Question:

You’d like to improve an ad’s perceived quality during an ad auction. What aspect of the ad will be most beneficial for you to work on?

Solution:

  • Removing an extension from the ad.
  • Improving the navigability of the landing page.
  • Increasing the bid amount of the ad.
  • Determining the location of users.