Amy’s latest YouTube advertising campaign was a tremendous success. She saw more activity than she anticipated, but she’s not certain where all of it came from. She knows this data would help her improve her future performance. How can Amy get the information she needs from YouTube Analytics?

✅  The correct answer is:

  • She can download the traffic sources report.

Question:

Amy’s latest YouTube advertising campaign was a tremendous success. She saw more activity than she anticipated, but she’s not certain where all of it came from. She knows this data would help her improve her future performance. How can Amy get the information she needs from YouTube Analytics?

Solution:

  • She can check the inbound social media report.
  • She can download the referrer category report.
  • She can download the traffic sources report.
  • She can review the sources tied to each click.