How can an advertiser calculate the view rate of a video campaign?

✅  The correct answer is:

By dividing the number of views by the number of impressions

Question:

How can an advertiser calculate the view rate of a video campaign?

Solution:

  • By dividing the number of clicks by the number of views
  • By looking at the percentage of viewers who watched the video until the last quartile
  • By dividing the number of views by the number of impressions
  • By dividing the number of impressions by the number of clicks