What is a key difference between reservation buying and auction buying?

✅  The correct answer is:

Reservation buying meanspre-packagedlineups, while auction buying is for individual impressions.

Question:

What is a key difference between reservation buying and auction buying?

Solution:

  • Reservation buying meanspre-packagedlineups, while auction buying is for individual impressions.
  • Reservation buying includeshard-to-sellinventory, while auction buying does not.
  • Reservation buying is done manually, while auction buying is done through a Google representative.
  • Reservation buying is done programmatically, while auction buying is done manually.