Which should you consider when evaluating the performance of an advertiser’s TrueView campaign for brand awareness?

✅  The correct answer is:

View rate, cost-per-view (CPV), and follow-on views

Question:

Which should you consider when evaluating the performance of an advertiser’s TrueView campaign for brand awareness?

Solution:

  • View rate and cost-per-click (CPC)
  • View rate, cost-per-view (CPV), and follow-on views
  • Clickthrough rate (CTR) and cost-per-click (CPC)
  • The targeting options that were used