✅ The correct answer is:
View rate, cost-per-view (CPV), and follow-on views
Question:
Which should you consider when evaluating the performance of an advertiser’s TrueView campaign for brand awareness?
Solution:
- View rate and cost-per-click (CPC)
- View rate, cost-per-view (CPV), and follow-on views
- Clickthrough rate (CTR) and cost-per-click (CPC)
- The targeting options that were used