You want to plan YouTube media in terms of reach and frequency, talk in terms of GRPs and cost per points. What Google measurement solution will you use?

✅  The correct answer is:

Google’s reach solutions

Question:

You want to plan YouTube media in terms of reach and frequency, talk in terms of GRPs and cost per points. What Google measurement solution will you use?

Solution:

  • Google’s reach solutions
  • Sales Lift
  • Google Consumer Surveys
  • Brand Lift