The YouTube masthead is effective for advertisers with which goal? (Question Type 3)

✅  The correct answer is:

Reach a massive audience around a tentpole event.

Question:

The YouTube masthead is effective for advertisers with which goal? (Question Type 3)

Solution:

  • Replace TV campaigns and achieve maximum reach.
  • Reach a massive audience around a tentpole event.
  • Get a high number of views at a low CPV.
  • Conduct a long-term campaign at a reasonable cost.