Anne wants to use her impression share metrics to optimize her Shopping campaign. She should:

✅  The correct answer is:

run an Auction insights report to compare her impression shares to those of her competitors

Question:

Anne wants to use her impression share metrics to optimize her Shopping campaign. She should:

Solution:

  • set negative keywords in her campaign
  • run an Auction insights report to compare her impression shares to those of her competitors
  • increase her impression share by setting her bids lower on her campaign
  • set the delivery method on her campaign to standard