Creating multiple products groups within one ad group allows you to:

✅  The correct answer is:

base each product group on a specific product attribute you choose

Question:

Creating multiple products groups within one ad group allows you to:

Solution:

  • access a search term report for each product group
  • set different bid modifiers or negative keywords for your products
  • base each product group on a specific product attribute you choose
  • use a single maximum cost-per-click bid across your product inventory