Gina owns a woodworking shop that makes custom cabinets. She uploads data to her Google Merchant Center to help create ads from her inventory. What data does a Shopping campaign use from her Merchant Center feed to place Gina’s ads?

✅  The correct answer is:

Her cabinet’s attributes, such as price

Question:

Gina owns a woodworking shop that makes custom cabinets. She uploads data to her Google Merchant Center to help create ads from her inventory. What data does a Shopping campaign use from her Merchant Center feed to place Gina’s ads?

Solution:

  • Her ad’s minimum required return on investment (ROI)
  • Her cabinet’s attributes, such as price
  • Her ad’s preferred cost-per-click limits
  • Her schedules for when cabinets can be delivered