How could you increase the number of conversions your Shopping campaign receives for about the same total cost?

✅  The correct answer is:

Increase bids for product groups with a low cost per conversion, and decrease bids for product groups with a high cost per conversion

Question:

How could you increase the number of conversions your Shopping campaign receives for about the same total cost?

Solution:

  • Decrease bids for product groups with a low cost per conversion, and increase bids for product groups with a high cost per conversion
  • Increase bids for product groups with a low cost per conversion, and decrease bids for product groups with a high cost per conversion
  • Remove product group subdivisions and bid on broader groups of products
  • Increase your campaign priority