How should Chris estimate how a different bid amount would impact his store’s online traffic?

✅  The correct answer is:

Use the Bid Simulator tool

Question:

How should Chris estimate how a different bid amount would impact his store’s online traffic?

Solution:

  • Download campaign performance data
  • Check the “Diagnostics” tab in Google Merchant Center
  • Use the Bid Simulator tool
  • Review the benchmark cost-per-click (CPC) information in Google Ads