Jonah’s Surf Shop has been running Google ads for years, and now they’re interested in introducing a new type of online ad. Which potential customer could Jonah reach by running Local Inventory ads?

✅  The correct answer is:

Rob, who wants to see a specific board in-store before he’ll purchase it.

Question:

Jonah’s Surf Shop has been running Google ads for years, and now they’re interested in introducing a new type of online ad. Which potential customer could Jonah reach by running Local Inventory ads?

Solution:

  • Anna, who’s unsure whether she wants a surfboard or a stand-up paddleboard.
  • Brian, who’s hoping to make a quick online purchase during his lunch break.
  • Mandi, who’s looking for the lowest price, regardless of location.
  • Rob, who wants to see a specific board in-store before he’ll purchase it.