Lola is in the process of selecting a campaign type to suit her business objectives. Why is it important that she consider business objectives before choosing her campaign type?

✅  The correct answer is:

  • Different campaign types have different minimum and maximum budget requirements.

Question:

Lola is in the process of selecting a campaign type to suit her business objectives. Why is it important that she consider business objectives before choosing her campaign type?

Solution:

  • Google Ads will automatically create ad messaging based on the campaign type she chooses.
  • The campaign type chosen will determine where her ads appear and the format of those ads.
  • Certain campaign types will only serve ads during particular times of the day and week.
  • Different campaign types have different minimum and maximum budget requirements.