Nicole’s analysis shows that 5 brands currently in her “All products” group are performing especially well. What can she do to capture more traffic on these valuable brands?

✅  The correct answer is:

Subdivide by brand and set more competitive bids for the brands individually

Question:

Nicole’s analysis shows that 5 brands currently in her “All products” group are performing especially well. What can she do to capture more traffic on these valuable brands?

Solution:

  • Set her budget to “accelerated” delivery
  • Increase her “All products” bid
  • Change the campaign priority to “high”
  • Subdivide by brand and set more competitive bids for the brands individually