Research shows that more than 50% of people who search for a product on their smartphone visit a business within a day. Based on this data and your client’s goal of driving in-store sales, how would you optimize the company’s Shopping campaign?

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✅  The correct answer is:

Increase the mobile and location bid adjustments and make additional adjustments based on performance

Question:

Research shows that more than 50% of people who search for a product on their smartphone visit a business within a day. Based on this data and your client’s goal of driving in-store sales, how would you optimize the company’s Shopping campaign?

Solution:

  • Decrease the mobile and location bid adjustments and make additional adjustments based on performance
  • Create a separate campaign for products that people most likely won’t research on their smartphones and set a mobile bid adjustment of +900%
  • Increase the mobile and location bid adjustments and make additional adjustments based on performance
  • Create a separate campaign for products that people are more likely to research on their smartphones and set a mobile bid adjustment of +900%