Vivian owns an art supply store and traffic for her “painting” product group is increasing. To optimize the performance of her painting products, Vivian should:

✅  The correct answer is:

subdivide the product group and move budget allocation to the best performing products

Question:

Vivian owns an art supply store and traffic for her “painting” product group is increasing. To optimize the performance of her painting products, Vivian should:

Solution:

  • increase the maximum cost-per-click (max. CPC) bid for all products
  • update the inventory by removing certain products
  • subdivide the product group and move budget allocation to the best performing products
  • remove subdivisions from the product group