What does impression share indicate about a product group?

✅  The correct answer is:

It shows how many impressions your product group has received divided by the estimated number it was eligible to receive

Question:

What does impression share indicate about a product group?

Solution:

  • It provides an average benchmark of all similar products from other retailers
  • It predicts your product group’s future impressions
  • It shows how many impressions your product group has received divided by the estimated number it was eligible to receive
  • It shows your product group impressions relative to other product groups in the same campaign