✅ The correct answer is:
It shows how many impressions your product group has received divided by the estimated number it was eligible to receive
Question:
What does impression share indicate about a product group?
Solution:
- It provides an average benchmark of all similar products from other retailers
- It predicts your product group’s future impressions
- It shows how many impressions your product group has received divided by the estimated number it was eligible to receive
- It shows your product group impressions relative to other product groups in the same campaign