When reviewing the Search terms report for your Shopping campaigns, you notice several terms that aren’t relevant to what you’re advertising. How can you use this information?

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✅  The correct answer is:

Add the terms as negative keywords

Question:

When reviewing the Search terms report for your Shopping campaigns, you notice several terms that aren’t relevant to what you’re advertising. How can you use this information?

Solution:

  • Adjust your product data feed to include irrelevant terms
  • Add the terms as negative keywords
  • Increase your Quality Score by including irrelevant terms in ad content
  • Increase your bids for more relevant keywords