Why is it a best practice to set a bid for the “everything else in all products” product group?

✅  The correct answer is:

To include items not part of other product groups in your campaign

Question:

Why is it a best practice to set a bid for the “everything else in all products” product group?

Solution:

  • To be able to have one product group for mobile devices
  • To make it easier to target a location for certain products
  • To control the websites on which your Shopping ads appear
  • To include items not part of other product groups in your campaign