You’re optimizing the Shopping campaign for an online jewelry retailer promoting its new line of engagement rings. If you know that people who research engagement rings across multiple devices take longer to convert, what should you do to help this client better attribute the impact mobile has on its sales?

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✅  The correct answer is:

Set a longer conversion window, such as 30 days or 90 days

Question:

You’re optimizing the Shopping campaign for an online jewelry retailer promoting its new line of engagement rings. If you know that people who research engagement rings across multiple devices take longer to convert, what should you do to help this client better attribute the impact mobile has on its sales?

Solution:

  • Create a separate ad group optimized for mobile and compare how it drives sales
  • Set a longer conversion window, such as 30 days or 90 days
  • Create a separate campaign optimized for mobile and compare how it drives sales
  • Set a short conversion window, such as 7 days