To pass dynamic values from a website into Google Analytics Custom Metrics using the data layer, which of these must be set up?

✅  The correct answer is:

  • The data layer
  • A Data Layer variable
  • A Google Analytics tag with a Custom Metric

Question:

To pass dynamic values from a website into Google Analytics Custom Metrics using the data layer, which of these must be set up?

Solution:

  • A Trigger
  • The data layer
  • A Data Layer variable
  • A Google Analytics tag with a Custom Metric