What would you put in the Conversion Value field to dynamically capture the conversion values associated with your Google Ads tag?

✅  The correct answer is:

A user-defined variable that records conversion amount

Question:

What would you put in the Conversion Value field to dynamically capture the conversion values associated with your Google Ads tag?

Solution:

  • A built-in Referrer variable that records conversion URLs
  • A user-defined variable that records conversion amount
  • The median amount users spend according to Analytics
  • The projected amount users will spend according to Analytics variable that records conversion URLs