Which are benefits of using the data layer in Tag Manager?

✅  The correct answer is:

  • Write and edit code in the GTM interface
  • Pass data into third-party applications
  • Use data to fire tags

Question:

Which are benefits of using the data layer in Tag Manager?

Solution:

  • Write and edit code in the GTM interface
  • Pass data into third-party applications
  • Use data to fire tags
  • Encrypt data automatically