Imagine an intern asked you about contextual and intent-rich signals. What would you say?

✅  The correct answer is:

Finding the balance between intent and context is key.

Question:

Imagine an intern asked you about contextual and intent-rich signals. What would you say?

Solution:

  • Contextual signals are the ones to focus on.
  • Finding the balance between intent and context is key.
  • Intent-rich signals are the only ones that matter.
  • Neither matter to marketers in a mobile world.