✅ The correct answer is:
The offline and online worlds are blurring and it’s prudent to start anticipating how to leverage this space
Question:
Why should companies adopt mobile-first thinking?
Solution:
- The offline and online worlds are blurring and it’s prudent to start anticipating how to leverage this space
- It encourages siloed thinking and that creates efficiencies
- Mobile first is great, except for campaigns when you’re trying to increase brand awareness
- Almost a quarter of the world owns a smartphone, a tablet, and a laptop