You received some feedback that your team thinks you missed some vital micro-moments. What do you do to find the ones you missed? (Question Type 2)

✅  The correct answer is:

Go back to your search data and try to anticipate all the questions your customers may have

Question:

You received some feedback that your team thinks you missed some vital micro-moments. What do you do to find the ones you missed? (Question Type 2)

Solution:

  • Rule out signals such as likes, comments, browse behavior, and reading an article
  • Try to speak to every moment your customers may be using their smartphones and devices
  • Go back to your search data and try to anticipate all the questions your customers may have
  • Disregard the feedback and trust that your instincts are correct