You’ve been asked to identify micro-moments for a new automotive client. Where do you start?

✅  The correct answer is:

Look at your data to get insights on customer behavior

Question:

You’ve been asked to identify micro-moments for a new automotive client. Where do you start?

Solution:

  • Avoid location data and information relating to time
  • Look at your data to get insights on customer behavior
  • Capture each and every moment you can. Don’t hold back.
  • Just focus on the moments involving cash transactions