Which of the following ad copy examples follows the best practices for simplifying language?

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✅ The correct answer is:

  • “Protect you and your loved ones with a car insurance policy made for the whole family.”

Question:

Which of the following ad copy examples follows the best practices for simplifying language?

Solution:

  • “Looking for a new car insurance policy? Talk to a CISR today.”
  • “Protect you and your loved ones with a car insurance policy made for the whole family.”
  • “You drive your car on a regular basis during the course of the day. Protect yourself with affordable car insurance.”
  • “You never know what things might happen while on the road. Get car insurance that you can trust.”