During the decision stage of the buyer’s journey, it’s effective to use which of the following content formats? Select all that apply.

✅  The correct answer is:

  • Case studies
  • Testimonials

Question:

During the decision stage of the buyer’s journey, it’s effective to use which of the following content formats? Select all that apply.

Solution:

  • Case studies
  • Infographics
  • Testimonials
  • eBooks