If you have a keyword set to broad match, but you want to select specific keywords that must be included in the search query for your ad to be displayed, what would you use?

✅  The correct answer is:

  • A broad match modifier

Question:

If you have a keyword set to broad match, but you want to select specific keywords that must be included in the search query for your ad to be displayed, what would you use?

Solution:

  • A negative keyword
  • A phrase keyword
  • A broad match modifier
  • A phrase match modifier