To provide a personalized experience to your email reader, which of the following best practices should you employ? Select all that apply.

✅  The correct answer is:

  • Add the contact’s first name
  • Mention their interests
  • Mention an action the contact has taken with their company

Question:

To provide a personalized experience to your email reader, which of the following best practices should you employ? Select all that apply.

Solution:

  • Add the contact’s first name
  • Mention their interests
  • Mention the exact pages they’ve visited on your site
  • Mention an action the contact has taken with their company