What is one benefit of running search ads for brand keywords?

✅  The correct answer is:

  • They protect your traffic if a competitor bids on your brand keywords

Question:

What is one benefit of running search ads for brand keywords?

Solution:

  • They always appear first in the search results, above other ads
  • They protect your traffic if a competitor bids on your brand keywords
  • They see a higher click-through rate than non-brand keywords
  • They are significantly less expensive than search ads for other keywords