HubSpot Reporting Certification
- Fill in the blank: SWOT analysis is ________
- Fill in the blank: Integrations are ___________.
- What is a cadence?
- Fill in the blank: Data cleansing is the process__________.
- What are the advantages to native integrations? Select all that apply.
- What is the HubSpot Solutions Partner Program?
- If 90–100% of your salespeople are hitting quota, you should look into your metrics. Which of the following may be a reason for such high quota results?
- How is dashboard building like gold panning?
- True or false? The majority of people are willing to continue communications with a brand, even if they receive irrelevant promotions.True
- True or false? It is possible for non-SaaS companies to track renewal rate.
- Fill in the blank: A service level agreement (SLA) is an agreement between __________.
- Which of the following are some best practices to consider when writing your data story? Select all that apply.
- When using pyramid goals, it’s important to have omissions because they:
- What is the purpose of visualizations when telling a story with data? Select all that apply.
- Fill in the blank: A data silo is when a group of raw data is __________.
- True or false? When designing dashboards, you should design them using a visual hierarchy.
- Fill in the blanks: Tail winds are to ________ : as headwinds are to _________.
- What is sales enablement?
- What is another name for negative feedback loops?
- What are some common pitfalls with presenting data in a slide deck? Select all that apply.
- How do you calculate customer lifetime value?
- On average, how many apps do mid-sized businesses use?
- Good stories share which five characteristics?
- Scenario: You’ve been tasked with debriefing your marketing team on the results of the latest advertising campaign. Your primary goals were to generate new leads and customers for the business. What reporting tools would best help you find the information you’re looking for? Select all that apply.
- What data do entrances show?
- What happens during strategic planning?
- True or false? The create date property on your deal records in HubSpot is auto-populated for you.
- What does your business do in the attract stage of the inbound methodology?
- Which of the following is NOT a step when running a marketing experiment?
- Fill in the blank: Competitive intelligence is ________.
- Which HubSpot reporting tools would help you best analyze the performance of your HubSpot pages and blog posts over time?
- Which of the following behaviors from sales reps could lead to steep drop-offs between deal stages? Select all that apply.
- What negative impact(s) can silos have on your organization? How can silos negatively impact your organization? Select all that apply.
- Proving a case with data consists of which of the following parts? Select all that apply.
- SMART goals are:
- True or false? Correlation does not equal causation.
- What do sessions track?
- How can managers prevent silos from occurring at an organization?
- True or false? You can test both large and small elements in your marketing with A/B testing.
- How do effective goals differ from efficient goals?
- Fill in the blank: When making data-driven decisions, objectives are statements ________.
- Fill in the blank: Growth hacking is the process of __________.
- Why are leading indicators considered “manageable” metrics?
- Fill in the blank: Events ___________.
- Which of the following are inputs you could use for your customer health score? Select all that apply.
- Fill in the blank: An iPaaS solution is a __________.
- The Golden Circle is a framework invented by Simon Sinek that helps organizations:
- A/B testing is available in which HubSpot tools? Select all that apply.
- Which of the following is an example of a lagging indicator?
- Fill in the blank: The purpose of funnel reports is to analyze:___________.
- Fill in the blank: HubSpot counts a page view every time:___________.
- What are the benefits of running regular tech stack audits? Select all that apply.
- Fill in the blanks: You can analyze the performance of ____, ____, and ____ in the Sales Content Analytics.
- When you need to see small or incremental changes in your data over time, what is the best chart to use?
- Fill in the blank: Data literacy is the ability to __________.
- Customer satisfaction surveys in HubSpot track which customer sentiment metric?
- Why is having a strong sense of purpose important for a business? Select all that apply.
- Which of the following are elements you can add to your presentation to make your data story more relatable? Select all that apply.
- Which tools are NOT part of the HubSpot reporting suite?
- How can you get rid of column headers from a visualization?
- What are blink tests used for?
- In an A/B test, what are you testing?
- Clean data is ____________. (Select all that apply)
- Fill in the blank: A positive feedback loop describes the process of __________.
- Fill in the blank: Objects are _____________.
- When a contact has an original source of “other campaigns” in HubSpot, that means the contact first accessed your site through:
- If a contact has the original source of “offline sources” in HubSpot, that means the contact was first added to your database through:
- What are the long-term effects of bad data? Select all that apply.
- Customer loyalty surveys in HubSpot track which customer sentiment metric?
- Fill in the blank: Exit rate shows the percentage of sessions _________.
- Which of the following are examples of revenue metrics? Select all that apply.
- True or False? Word-of-mouth is not a good channel for small to medium-sized businesses to invest in.
- Fill in the blank: The cognitive load theory states that __________.
- True or false? When presenting your data on a bar chart, it’s effective to alter your axes so your audience only needs to see the necessary information.
- What is the purpose of a multi-touch revenue attribution report in HubSpot?
- What are APIs?
- What is reporting?
- True or false? When designing a dashboard, you need to put all your data in one place, so you can see each nugget of information you’ve uncovered.
- What is the HubSpot App Marketplace?
- Fill in the blank: The silo mentality is ___________.
- What are KPIs?
- What type of data do analytics platforms like HubSpot log where visitors are coming from?
- What is the curse of knowledge bias?
- Fill in the blank: If a person already has their mind made up and they are only paying attention to the data that supports this decision, this is an example of __________ bias.
- What is backwards planning?
- What are the best ways to find out more about APIs and their potential use cases? Select all that apply.
- What happens in the delight stage of the inbound methodology?
- What are the two factors you must consider when having a developer build a custom integration? Select all that apply.
- Which of the following topics are beneficial to review at a smarketing meeting? Select all that apply.
- Which of the following is an example of a leading indicator?
- What happens in the engage stage of the inbound methodology?
- If a contact has the original source of referrals in HubSpot, that means the contact first accessed your site from:
- Fill in the blank: The purpose of the HubSpot analytics tools is to: ___________.
- What happens during operational planning?
- What are the disadvantages to using pie charts? Select all that apply.
- True or false? HubSpot invented the flywheel.
- Customer support surveys in HubSpot track which customer sentiment metric?
- When would you use a contact create attribution report?
- Fill in the blank: ______ enables companies to identify new business opportunities, predict future trends, and optimize current operational efforts.
- What role does the hero play in your storytelling with data?
- When would you build a dashboard with the F-shaped reading pattern in mind?
- Which customer sentiment metric is the strongest predictor of future purchase behavior?
- Fill in the blank: The purpose of the HubSpot reports library is to help you: ___________.
- What is a tech stack?
- Which of the following are steps you can take to start to align your customer service and marketing teams? Select all that apply.
- Fill in the blank: UTM parameters _____________.
- If you still don’t know the type of information your team or stakeholders value, what should you do?
- Fill in the blank: If you create a psychologically-safe working environment at your organization, team members are more likely to __________.
- When would you build a dashboard with the Z-shaped reading pattern in mind?
- Fill in the blank: The purpose of smarketing meeting is to ___________.