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Introduction to Data Studio
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Management-Reporting And Collaboration Test
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Content Marketing Fundamentals
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HubSpot Reporting Certification
Scenario: You’ve been tasked with debriefing your marketing team on the results of the latest advertising campaign. Your primary goals were to generate new leads and customers for the business. What reporting tools would best help you find the information you’re looking for? Select all that apply.
If 90–100% of your salespeople are hitting quota, you should look into your metrics. Which of the following may be a reason for such high quota results?
What are the disadvantages to using pie charts? Select all that apply.
Fill in the blank: HubSpot counts a page view every time:___________.
What are some common pitfalls with presenting data in a slide deck? Select all that apply.
Fill in the blank: Growth hacking is the process of __________.
What are the advantages to native integrations? Select all that apply.
Which of the following is an example of a lagging indicator?
Fill in the blank: The cognitive load theory states that __________.
If a contact has the original source of referrals in HubSpot, that means the contact first accessed your site from:
How can managers prevent silos from occurring at an organization?
Fill in the blank: Data literacy is the ability to __________.
True or false? The majority of people are willing to continue communications with a brand, even if they receive irrelevant promotions.True
What happens during operational planning?
Fill in the blank: Competitive intelligence is ________.
True or false? You can test both large and small elements in your marketing with A/B testing.
Fill in the blank: Events ___________.
Which of the following are some best practices to consider when writing your data story? Select all that apply.
What are the benefits of running regular tech stack audits? Select all that apply.
What is the HubSpot Solutions Partner Program?
When would you build a dashboard with the Z-shaped reading pattern in mind?
Which of the following is an example of a leading indicator?
What type of data do analytics platforms like HubSpot log where visitors are coming from?
Clean data is ____________. (Select all that apply)
What is reporting?
Which of the following topics are beneficial to review at a smarketing meeting? Select all that apply.
Why is having a strong sense of purpose important for a business? Select all that apply.
What is backwards planning?
Fill in the blank: SWOT analysis is ________
Which of the following are examples of revenue metrics? Select all that apply.
What is the curse of knowledge bias?
What happens in the engage stage of the inbound methodology?
True or false? Correlation does not equal causation.
Which of the following is NOT a step when running a marketing experiment?
What are blink tests used for?
SMART goals are:
If you still don’t know the type of information your team or stakeholders value, what should you do?
True or false? When designing a dashboard, you need to put all your data in one place, so you can see each nugget of information you’ve uncovered.
What is the purpose of a multi-touch revenue attribution report in HubSpot?
How do effective goals differ from efficient goals?
Customer loyalty surveys in HubSpot track which customer sentiment metric?
What is the HubSpot App Marketplace?
Fill in the blank: An iPaaS solution is a __________.
Fill in the blank: The purpose of the HubSpot reports library is to help you: ___________.
Which of the following behaviors from sales reps could lead to steep drop-offs between deal stages? Select all that apply.
Fill in the blank: The silo mentality is ___________.
When would you use a contact create attribution report?
What are the best ways to find out more about APIs and their potential use cases? Select all that apply.
How do you calculate customer lifetime value?
What is sales enablement?
Fill in the blanks: Tail winds are to ________ : as headwinds are to _________.
Fill in the blank: Data cleansing is the process__________.
True or false? When presenting your data on a bar chart, it’s effective to alter your axes so your audience only needs to see the necessary information.
Fill in the blank: Objects are _____________.
Customer satisfaction surveys in HubSpot track which customer sentiment metric?
When would you build a dashboard with the F-shaped reading pattern in mind?
Which HubSpot reporting tools would help you best analyze the performance of your HubSpot pages and blog posts over time?
True or false? The create date property on your deal records in HubSpot is auto-populated for you.
True or False? Word-of-mouth is not a good channel for small to medium-sized businesses to invest in.
Why are leading indicators considered “manageable” metrics?
What is a tech stack?
What are the long-term effects of bad data? Select all that apply.
Which of the following are inputs you could use for your customer health score? Select all that apply.
Fill in the blank: ______ enables companies to identify new business opportunities, predict future trends, and optimize current operational efforts.
Fill in the blank: If you create a psychologically-safe working environment at your organization, team members are more likely to __________.
Fill in the blank: If a person already has their mind made up and they are only paying attention to the data that supports this decision, this is an example of __________ bias.
What is the purpose of visualizations when telling a story with data? Select all that apply.
Fill in the blank: Integrations are ___________.
In an A/B test, what are you testing?
Fill in the blank: A service level agreement (SLA) is an agreement between __________.
When using pyramid goals, it’s important to have omissions because they:
Good stories share which five characteristics?
The Golden Circle is a framework invented by Simon Sinek that helps organizations:
Fill in the blank: A positive feedback loop describes the process of __________.
Customer support surveys in HubSpot track which customer sentiment metric?
Which of the following are elements you can add to your presentation to make your data story more relatable? Select all that apply.
How can you get rid of column headers from a visualization?
What role does the hero play in your storytelling with data?
Fill in the blank: UTM parameters _____________.
Fill in the blanks: You can analyze the performance of ____, ____, and ____ in the Sales Content Analytics.
Fill in the blank: The purpose of the HubSpot analytics tools is to: ___________.
If a contact has the original source of “offline sources” in HubSpot, that means the contact was first added to your database through:
What happens during strategic planning?
Which tools are NOT part of the HubSpot reporting suite?
What data do entrances show?
What does your business do in the attract stage of the inbound methodology?
When you need to see small or incremental changes in your data over time, what is the best chart to use?
On average, how many apps do mid-sized businesses use?
True or false? It is possible for non-SaaS companies to track renewal rate.
What do sessions track?
True or false? HubSpot invented the flywheel.
Fill in the blank: When making data-driven decisions, objectives are statements ________.
Fill in the blank: Exit rate shows the percentage of sessions _________.
Fill in the blank: The purpose of funnel reports is to analyze:___________.
What are APIs?
Which of the following are steps you can take to start to align your customer service and marketing teams? Select all that apply.
Fill in the blank: A data silo is when a group of raw data is __________.
What is another name for negative feedback loops?
A/B testing is available in which HubSpot tools? Select all that apply.
What are KPIs?
What negative impact(s) can silos have on your organization? How can silos negatively impact your organization? Select all that apply.
What are the two factors you must consider when having a developer build a custom integration? Select all that apply.
Fill in the blank: The purpose of smarketing meeting is to ___________.
What happens in the delight stage of the inbound methodology?
What is a cadence?
Proving a case with data consists of which of the following parts? Select all that apply.
How is dashboard building like gold panning?
True or false? When designing dashboards, you should design them using a visual hierarchy.
Which customer sentiment metric is the strongest predictor of future purchase behavior?
When a contact has an original source of “other campaigns” in HubSpot, that means the contact first accessed your site through: