Which customer sentiment metric is the strongest predictor of future purchase behavior?

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✅  The correct answer is:

  • Customer Effort Score (CES)

Question:

Which customer sentiment metric is the strongest predictor of future purchase behavior?

Solution:

  • Customer Satisfaction Score (CSAT)
  • Customer Effort Score (CES)
  • Net Promoter Score (NPS)
  • Customer Lifetime Value (CLV)