What was the purpose of the Google Hummingbird algorithm update?

✅  The correct answer is:

  • Parsing out phrases rather than focusing on specific search queries

Question:

What was the purpose of the Google Hummingbird algorithm update?

Solution:

  • Associating past search history with similar themes and pulling together keywords and phrases
  • Parsing out phrases rather than focusing on specific search queries
  • Targeting link spam and manipulative link-building practices
  • Serving up more personalized and relevant search results