Inbound Certification
- What occurs during the attract stage of the inbound methodology?
- True or false? A call-to-action must be a button.
- True or false? Attracting is the role of marketing. Engaging is the role of sales. Delighting is the role of services.
- What might your customer service team use the buyer’s journey for?
- How many customers do you need to interview to identify the job your product does?
- True or false? In the context of inbound, buyer personas and ideal buyer profiles are the same thing.
- What does CRM stand for?
- What is conversion optimization?
- Fill in the blank: Your _____ is your strongest acquisition lever.
- Fill in the blank: You standardize for _____.
- When it comes to inbound best practices, you personalize for:
- Which of the following delight terms is considered to be reactive to your customers’ needs?
- How can thinking of your business as a flywheel improve the handoff between sales and services?
- To help increase awareness for an upcoming product launch, your manager increases paid promotion funds by 300%. Which channels could you disperse these funds to?
- The inbound methodology is a circle. What does it represent?
- Fill in the blank: Inbound is about ___ with the world.
- According to Jobs Theory, which of the following is an example of a job story?
- What is the relationship of funnels and flywheels to each other?
- You’ve been tasked with helping to research your organization’s buyer persona. Your boss asks you to reach out to a few good and bad customers. Is this the right approach?
- When designing site architecture and navigation, whose experience should be the primary consideration?
- Which of the following is NOT a “job dimension” that Jobs Theory might uncover?
- What are the three core tenents of inbound?
- Who at your company will buyer personas most benefit?
- Which of the following is the best way to align a company’s employees around a single purpose?
- A customer who recently purchased your product realizes that it’s not the right solution for the problem they were trying to solve. He would like to return the product. Which stage of the buyer’s journey is your customer in?
- In the engage stage what do you collect from an individual?
- Fill In The Blank: _____ Allows You To Understand What Users Want, Care About, And Interact With On Your Site By Visually Representing Their Clicks, Taps, And Scrolling Behavior.
- What is the definition of lead nurturing? (Question Type 1)
- What are the steps of conversion optimization?
- True or false? If one horizon begins to underperform, you should reallocate resources to those initiatives until they start performing well.
- How can thinking of your business as a flywheel foster cross-team collaboration?
- How can you apply flywheel thinking to your company’s budget?
- Fill in the blank: _____ is the process of listening to customer feedback about their experience using a product or service, sharing results within the organization, and interpreting feedback to improve customer experience and retention.
- Which place is recommended for the storage of your prospect’s information?
- Which is true about content and its relationship with the Inbound Methodology?
- What are the phases for the inbound sales framework?
- What is social listening? (Question Type 1)
- Which of the following is NOT a lead nurturing tactic?
- Which of the following is NOT something you would take into account when contextualizing information?
- True or false? If a lead flow only asks for a visitor’s email address, that’s enough information to create a useful record in the CRM.
- Fill in the blank: To build trust with your target audience, you need to align with the way they _____. (Choose all that apply.)
- True or false? As buying behavior changes, the inbound philosophy will also evolve.
- Why do the inbound principles exist?
- In the three horizon framework, what does horizon three symbolize?
- A website visitor is reading the blog post you published last month. They’re intrigued by the call-to-action that you have at the bottom of your post, so they decide to click it and are redirected to a form which they fill out and submit. Which Inbound Methodology stage is being described in this scenario?
- True or false? Most buyers start researching potential solutions before they meet with a salesperson.
- What is the purpose of the delight stage of the inbound methodology?
- True or false? To ensure that search engines understand your website page, it’s necessary to repeat your primary keyword throughout the page content using the same wording and phrasing.
- True or false? It is a recommended best practice to gate and deliver majority of your content over live chat.
- Which of the following is NOT true about a flywheel?
- What kinds of information does your customer service team likely need included in each persona?
- Fill in the blank: You can attract people by using _____ to create content and experiences.
- Fill in the blank: Inbound marketing represents a fundamental shift in the way that organizations operate because it is _____-centric.
- Imagine you surveyed 100 training attendees. If 10% were detractors, 30% were passives, and 60% were promoters, what would your NPS be?
- Fill in the blank: Inbound is knowledge _____.
- What are the five inbound principles?
- Why is it common for companies to think of themselves in terms of a funnel?
- This call-to-action isn’t performing as well as it should. What is the first thing to assess about the call-to-action?
- All of the following are true about forms and lead flows EXCEPT:
- True or false? An inbound sales strategy aims to connect with buyers when they’re in the decision stage of the buyer’s journey.
- In the three horizon framework, what does horizon two symbolize?
- Which of the following best describes a buyer persona?
- True or false? Objectives typically have a designated time period, while key results can be long lived.
- You’ve joined a startup company. Before building out your content strategy, you’ll need to develop your company’s primary buyer persona. What’s the appropriate order for developing the buyer persona for your startup?
- How does your company’s purpose affect “back office” teams (accounting, legal, etc.)?
- What kinds of information does your sales team likely need included in each persona?
- Optimizing your content helps improve _____.
- Fill in the blanks: You _____ have to provide the _____ right response, before delivering the _____ correct information.
- Fill in the blank: During the attract stage of the inbound methodology, an inbound business focuses on _____. (Choose all that apply.)
- True or false? NPS is calculated by subtracting the detractors percentage from the passives percentage.
- Fill in the blank: _____ of consumers have discontinued communications with a company because of irrelevant promotions or messages.
- What are the four stages of the Inbound Methodology?
- What is the buyer’s journey?
- True or false? It’s a best practice to gate and deliver the majority of your content over live chat.
- True or false? An inbound sales approach is necessary because the world has changed and salespeople need to adapt to new technologies and buying patterns.
- True or false? A customer’s buying journey is ever-evolving. You should make updates as you learn more about your buyer persona.
- When it comes to goal setting, what are objectives?
- If a salesperson is speaking with a specific person and discovers that the person doesn’t exactly match their assigned persona, what should the salesperson do?
- True or false? If you have an ideal customer profile, you don’t need buyer personas.
- True or false? As an inbound sales representative, acting as an information gatekeeper and holding power over the entire sales process helps you win more sales.
- Who is responsible for delighting prospects and customers?
- True or false? Every business exists primarily to create profits.
- What could a marketer use in the engage stage to engage with different segments of their audience?
- What is the relationship between the inbound methodology and the concept of a flywheel?
- What is the definition of a buyer persona?
- You want to improve your customer experience processes and your products to ensure you’re focused on delight. Which should you do to get the largest, most representative sample?
- When should you focus on delighting people?
- Fill in the blank: The inbound methodology is a _____.
- An inbound sales strategy focuses on identifying people who _____.
- Fill in the blank: _____ of customers will never do business with a company again after one negative experience.
- Fill in the blank: _____ are people who respond to the NPS with a score between 0 and 6.
- How is your product’s “job to be done” tied to your customer’s personal identity?
- What’s the maximum number of top priorities a company should have at any given time?
- When you use Jobs Theory to develop a timeline of events, where does that timeline start?
- What are the steps for creating a conversion path?
- True or false? If you want to think of your company as a flywheel, you shouldn’t think of your sales process as a funnel.
- True or false? Every customer has to have a fantastic experience in order for your company’s flywheel to accelerate.
- Which of the following is a problem with thinking of your business as a funnel?
- What are the stages in the inbound methodology?
- Fill in the blank: While most pages should be optimized for user interaction, responsive blogs should be first optimized for _____.
- Which of the following are principles of inbound? (Choose all that apply.)
- True or false? Buyer personas are effective for all organization types.
- Fill in the blank: When optimizing your content for clarity, your goal is to _____.
- Why is it important to make sure the people buying your product are happy?
- What is the three horizon framework?
- When it comes to goal setting, what are key results?
- What does a knowledge strategy allow you to do?
- What is the role of “back office” teams (accounting, legal, etc.) in creating buyer personas?
- What is Jobs Theory?
- If you’re looking for a place to start with creating topic clusters and pillar pages, consider deconstructing your existing awareness- or consideration-stage offers into 10x content pillar pages.
- True or false? There should be one person who is tasked with creating and maintaining your buyer personas.
- True or False: Responsive design relies on predefined screen sizes.
- True or false? The buyer’s journey is only used by your marketing team.
- What is the relationship between a company’s profits and its purpose?
- True or false? Each prospect who comes to your website for the first time is always in the Awareness stage of the buyer’s journey.
- True or false? Delight is only about the customer experience your service delivers.
- If your content is focused on the different solutions to your buyer persona’s problem, where would that content fit into the buyer’s journey?
- What are the phases of an inbound sales strategy?
- True or false? Social Content is only used during the attract and delight stages of the inbound methodology.
- True or false? When you standardize, you’re creating a single standard answer that has no variations.
- Define a conversion path.
- Which of the following is NOT a reason to think of your business as a flywheel?
- In a flywheel business, which of the following is the most important source of new prospects?
- True or false? Conversion optimization is NOT an iterative process.
- Which of the following is NOT a key part of a company’s culture?
- True or false? Having an inbound sales strategy is important because of changes made by the invention of the internet.
- True or false? A website page should always have three goals. There should be one primary goal and two secondary goals.
- True or false? You should only create video content if you have a high-quality camera and lights.
- Your friend is starting a company and wants to identify the job their product will do for people. What advice would you give them?
- Fill in the blank: _____ is a friendly, harmonious relationship; a relationship characterized by agreement, mutual understanding, or empathy that makes communication possible or easy.
- True or false? Most buyers are naturally trusting of salespeople.
- 60% of a buyer’s purchase decision has already been made before even talking to a sales representative. What does that mean for inbound sales?
- True or false? When starting out, make sure you are engaging with customers on every single social media channel.
- Which of the following is the best technique for helping people progress through the buyer’s journey?
- What is the goal of the identify phase of an inbound sales strategy?
- What is the main purpose of a landing page?
- What kinds of information does your marketing team likely need included in a persona?
- What is the relationship between your company’s purpose and your buyer personas?
- If a sales rep is speaking with a specific person and discovers that the person doesn’t exactly match their assigned persona, what should the sales rep do?
- What is the difference between a sales process and an inbound sales strategy?
- What are the principles of inbound? (Choose all that apply.)
- Who should be involved in creating your buyer personas?
- In the three horizon framework, what does horizon one symbolize?
- Fill in the blank: When creating a content offer, use _____ to determine the best content offer format.
- True or false? Social media is a key driver for word-of-mouth marketing.
- Which departments should be involved in creating content?
- When does the engage stage of the inbound methodology begin?
- True or false? An effective conversion path must include a landing page.