✅ The correct answer is:
The offer and its relevance to the page content
This call-to-action isn’t performing as well as it should. What is the first thing to assess about the call-to-action?
- The offer and its relevance to the page content
- The placement of the call-to-action on the page
- How the design does or does not grab attention
- Whether or not the call-to-action has an action verb