✅ The correct answer is:
It’s the active research process someone goes through leading up to a purchase.
Question:
What is the buyer’s journey?
Solution:
- It’s the active research process someone goes through leading up to a purchase.
- It’s the experience your prospect goes through when learning about your brand.
- It’s the Inbound Methodology but from the buyer’s perspective.
- It’s the set of actions that a buyer goes through after he or she made a purchase.