What is the goal of the identify phase of an inbound sales strategy?

✅  The correct answer is:

To identify good-fit leads from within the large pool of available prospects.

Question:

What is the goal of the identify phase of an inbound sales strategy?

Solution:

  • To identify good-fit leads from within the large pool of available prospects.
  • To identify the goals and challenges of specific prospects.
  • To identify the ways your product or service can benefit people who match your buyer personas.
  • To identify ways to differentiate your offering from your chief competitors’ offerings.