✅ The correct answer is:
The parts of your offering that the persona likes most and least
What kinds of information does your customer service team likely need included in each persona?
- They’re service level agreement (SLA) when serving people who match that persona
- The percentage of your customer base represented by that persona
- The persona’s full contact information and purchasing history so they know how to respond to service calls from them
- The parts of your offering that the persona likes most and least