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Inbound Marketing Certification
How long should you let your conversion optimization experiments run (on average)?
What is the definition of lead nurturing? (Question Type 2)
You are tasked with generating twice the amount of qualified leads your company generated last quarter. With your company’s bottom line and return on investment in mind, which of the following is the most strategic approach to take?
When creating segments for your lead nurturing campaigns, you need to understand who your personas are and where they are in the buyer’s journey allows you to decide what types of content they need. What are the three stages of the buyer’s journey?
True or false? One of the best uses of Twitter is networking in private groups.
What is a conversation?
You’re tasked with improving the conversion rate on your product and services page over time. You think that changing the page’s copy will positively impact the overall conversion rate. Which of the following is an example of a good hypothesis for this optimization experiment?
Fill in the blank: a conversion path is the method by which you encourage someone to _____.
What is a contact?
What area(s) can you experiment with when you’re optimizing a conversion opportunity?
Fill in the blank: If you plan to do real-time marketing, you’ll need to use _____.
True or False? In relation to reporting, “data out” is data you collect, either by asking for it explicitly or gathering it through analytics implicitly.
Which of the following is NOT a category you should organize your content audit by?
When creating a blog title, why do the number of characters in the title matter?
Contact management is an important piece of lead nurturing because it helps you understand the contacts you’re reaching out to. What is the definition of contact management?
All of the following are metrics you need to track in your social media audit EXCEPT:
Which three elements are important to consider when determining if you should start to automate a conversation on your website?
What role does optimization play in your conversational growth strategy?
Your boss wants a report on the success of your blog. What information should you NOT analyze?
What is a conversational growth strategy?
What is social monitoring? (Question Type 1)
Fill in the blank: If lead nurturing is the content, then segmentation is _____.
What is shared knowledge?
Fill in the blank: _____ visually represents users’ clicks, taps, and scrolling behavior so that you can understand what users want, care about, and interact with on your site.
What are SMART goals?
What is another commonly used term for conversion optimization?
True or false? In relation to reporting, “data in” is the data you collect, either by asking for it explicitly or gathering it through analytics implicitly.
True or false? It’s recommended that you offer the content on a 10x content pillar page as a packaged downloadable resource.
True or false? Prospects who follow a company’s social channels are more likely to convert into customers.
Why would you want to conduct a social media audit? Choose all that apply.
All of the following are helpful ways to promote your pillar pages on your website EXCEPT:
What is the difference between reporting and analytics?
All of the following are examples of a SMART goal EXCEPT:
Conversion optimization is _____.
True or false? Conversion optimization can positively impact your return on investment.
If a contact downloads your newsletter titled, “The Best Ways to Create Subject Lines for Email,” what would be the best next step to continue the conversation with this contact?
You work for a travel agency and need to write your next blog post. What topic should you write about to attract families that have never heard of you and are looking to take a vacation?
What is social engagement? (Question Type 1)
All of the following elements will help readers easily digest the content of a blog post EXCEPT:
Situational example: You are tasked with generating twice the amount of qualified leads your company generated last quarter. With your company’s bottom line and return on investment in mind, what’s the most strategic avenue to choose?
Fill in the blank: _____ is Google’s machine-learning artificial intelligence system that interprets people’s searches to find pages that might not have the exact words they searched for.
What is social engagement? (Question Type 2)
When identifying buyer’s journey content for a long-term content strategy, it’s important to focus on content for which stage(s)?
Which of the following questions can help you determine which channel is right for you?
Why are conversations important in an inbound strategy?
What does a content compass helps organize monthly initiatives by?
What is SCOPE?
Marketing automation is a key piece of lead nurturing because it’s how you deliver information. How is marketing automation defined?
What does the acronym SMART stand for in SMART goals?
True or false? Sprinkling in relevant content offers on your 10x content pillar page can help your buyer personas continue educating themselves through the buyer’s journey.
Lead nurturing is focused on providing value to your leads by offering the information they need at the right time. Which stage of the inbound methodology does lead nurturing primarily occur?
Your boss wants you to blog primarily about your company news, its services, and various corporate events. What is your response?
True or false? You can nurture both your leads and your customers.
Each example below is a great way to prevent too much distraction in your conversion path EXCEPT:
How do you calculate a conversion rate?
Fill in the blank: You set out to have 15 of your unengaged leads click a link to a resource article by the end of your month-long workflow. This is an example of a _____.
You’re trying to calculate the conversion rate on one of your forms. 600 people visited your landing page, but only 50 visitors submitted the form. What is the conversion rate of your form?
What is lead nurturing’s three-pronged approach for delivering helpful content?
Which of the following would be the most appropriate call-to-action to place at the bottom of an awareness-stage blog post?
Fill in the blank: Contact management is a _____.
The five fundamentals of inbound marketing are:
What is social listening? (Question Type 2)
When creating a lead nurturing campaign, there are five steps to providing value to your prospects. The first two steps are setting goals and selecting personas. What are the last three steps for creating an effective lead nurturing campaign?
What are the steps to implementing a conversational growth strategy?
What are the three stages of the buyer’s journey?
What are three key elements that any lead nurturing strategy will need?
True or false? A resource pillar page should only be made up of internal website links.
True or false? Marketing only occurs during the Attract stage of the inbound methodology.
What three criteria should you use when deciding to automate a conversation on your website?
What is an example of a great value offer?
What is social monitoring? (Question Type 2)
Where do conversations fit into your inbound marketing strategy?
What is Snapchat’s largest age demographic?
Why is goal setting important to inbound marketing?
Each of these examples is a great way to prevent too much distraction in your conversion path EXCEPT:
Where might you consider placing links to your social media channels?
What are some reasons to have a Facebook business page rather than a personal page? Choose all that apply.